The concept is simple, create affordable (and free) high quality music production video tutorials teaching people how to achieve an “above average” level of musicality and production in their own projects. One of the main aims is to hopefully help people who wish to create music do so without having to plough through the whole “elite”ism which you find a lot online, especially in some specific electronic dance music genres.

In doing so I hope to help in the cause of creating a community and or environment where there is far more “quality” music to be listened to, absorbed and enjoyed on-line than currently available.
Also as I have been part of the electronic dance music production scene for so long and have used it to my great advantage I feel that its only fair and indeed a responsibility to give something back to the community as a whole.